In Digital marketing Course we are providing the process of advertising products or services of companies using digital technologies available on the internet including mobile phones, display advertising, and any other digital medium like Google and Facebook ads, etc.
Digital marketing encompasses all marketing efforts that use an electronic device such as mobile phones computers or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital Marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time online. There are many types of Digital marketing implementation strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Online Advertising, website, Affiliate Marketing, Viral marketing
Comprehensive research on effectiveness digital marketing strategies:
Online marketing is the process of attracting potential customers for business through particular banners, articles, videos, images, flash animation, ads displaying platforms, website redirecting, etc. Marketing activities or information are planned as an elegant temptation to the visitors to that particular website of business wants to attract.
Online Marketing is the practice of leveraging web-based channels to create brand awareness of a company and its products or services to its potential customers. The purpose of digital advertising is to get people to see your company’s ads and to visit your website and then convert those visitors into potential customers. It has the same fundamental tactics like Establishment and building brand recognition as followed in the conventional offline advertisement process.
1. SEO (SEARCH ENGINE OPTIMIZATION): SEO aims to redirect more traffic from the website from members of the targeted audience. These are consumers who are actively searching for the products and services the business offers, as well as users searching for more top-of-the-funnel content.
There are two types of SEOs
A. Off-Page SEO: Off-page is basically how we can promote our website through the internet. Off-page included-
1. Image submission 2. Video submission 3. Social media 4. Book-marking 5. Blog directory submission 6. Article submission 7. Survey
B. On-Page SEO: On-page is basically what we do within our website. Such as
1. Meta Title 2. Meta Description 3. Content Optimization 4. Google Web Master 5. Google Analytics 6. Google Adword
2. CONTENT MARKETING: In content marketing, the business focuses on reaching, engaging, and connecting with consumers via content. This content, which includes videos, blog posts, infographics, and banners provides informational value to users. Marketing associates target specific information to be conveyed to users through content. These contents are uploaded on social media platforms like Instagram, Facebook, YouTube, etc. The chosen content must be beneficial relevant and authentic. People would want to create original and high-quality content that makes users want to share it with their friends, families, co-workers, and other people in their social network. The goal of content marketing as a digital media strategy is to provide valuable information to the target audience, increase traffic, and generate conversions.
3. EMAIL MARKETING: Email marketing focuses on retaining already existing customers, as well as gaining new ones. It’s an exceptional technique for generating brand awareness, keeping the company on the top of the mind, and encouraging repeated purchases. email marketing is developing and refining the ad campaigns, as well as growing the audience. email marketing also focuses on providing users with valuable information otherwise, people wouldn’t stay subscribed. The idea is that, while these users may not need the services or products now, they’ll remember the brand name when it’s time to make a purchase. That brand awareness encourages them to choose the desired company when they’re ready to buy.
4. SOCIAL MEDIA MARKETING: Social media marketing focuses on building brand awareness and increasing conversions. A social media marketing campaign can feature one or several social media platforms, depending on the target audience and their platform preferences. A few of the most popular platforms for this Internet marketing strategy include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. In addition to marketing the company on social media, this strategy often focuses on advertising too. The core goal of social media marketing is to increase brand awareness and conversions, as well as build and maintain your company’s reputation.
5. VIDEO MARKETING: With the use of video marketing, the company increases its reach, grows its revenue, and expands its customer base. This method focuses on creating informational and valuable videos for its target audience. A few types of videos for video marketing are such as Instructional, announcement, behind-the-scenes, events, and more. you’re working to build brand awareness among your target audience irrespective of your video content. This brand awareness leads to the conversion of potential customers. Video marketing focuses on improving brand awareness, and conversion rates, and generating company revenue through displaying ads of other business associates.
COMPREHENSIVE DIGITAL MARKETING TOOLS:
1. GOOGLE ANALYTICS: Google Analytics is a very important digital marketing tool. It allows you to measure the results of individual campaigns in real-time, and compare the data to previous periods. Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. All these statistics show you what is working well, and what isn’t.
2. AdWords: Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, that you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick. Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword. If you divide clicks by impressions, you get the click-through rate or CTR. This is the percentage of users who land on your advertised page because they clicked on your ad Consider Google AdWords to be an auction house. You set a budget and a bid. The bid sets how much you are willing to pay per click.
3. AdSense: Google AdSense is a popular way for websites to make money from advertisements, all the way from part-time bloggers to some of the largest publishers on the web. AdWords advertisers pay Google either by the click (PPC). In turn, Google shares a percentage of that revenue with the AdSense publishers. Google AdSense serves ads via plain text, as opposed to graphical content that dominated the advertising scene when it was introduced in 2003. AdSense is a free, simple way to earn money by displaying targeted ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your website. Google Ad Sense is a wonderful way for website owners and bloggers to earn extra income from clicks that create traffic for Google.