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DIGITAL MARKETING
In this Course we are providing the process of advertising products or services of companies using digital technologies available on the internet including mobile phones, display advertising, and any other digital medium like Google and Facebook ads, etc. Digital marketing encompasses all marketing efforts that use an electronic device such as mobile phones computers or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital Marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time online. There are many types of Digital marketing implementation strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Online Advertising, website, Affiliate Marketing, Viral marketing Comprehensive research on effectiveness digital marketing strategies
SEO (SEARCH ENGINE OPTIMIZATION)SEO aims to redirect more traffic from the website from members of the targeted audience. These are consumers who are actively searching for the products and services the business offers, as well as users searching for more top-of-the-funnel content. There are two types of SEOs A. Off-Page SEO: Off-page is basically how we can promote our website through the internet. Off-page included
OFF-PAGE SEOOff-page is basically how we can promote our website through the internet. Off-page included
ON-PAGE SEOOn-page is basically what we do within our website. Such as
CONTENT MARKETINGIn content marketing, the business focuses on reaching, engaging, and connecting with consumers via content. This content, which includes videos, blog posts, infographics, and banners provides informational value to users. Marketing associates target specific information to be conveyed to users through content. These contents are uploaded on social media platforms like Instagram, Facebook, YouTube, etc. The chosen content must be beneficial relevant and authentic. People would want to create original and high-quality content that makes users want to share it with their friends, families, co-workers, and other people in their social network. The goal of content marketing as a digital media strategy is to provide valuable information to the target audience, increase traffic, and generate conversions
EMAIL MARKETINGEmail marketing focuses on retaining already existing customers, as well as gaining new ones. It’s an exceptional technique for generating brand awareness, keeping the company on the top of the mind, and encouraging repeated purchases. email marketing is developing and refining the ad campaigns, as well as growing the audience. email marketing also focuses on providing users with valuable information otherwise, people wouldn’t stay subscribed. The idea is that, while these users may not need the services or products now, they’ll remember the brand name when it’s time to make a purchase. That brand awareness encourages them to choose the desired company when they’re ready to buy.
SOCIAL MEDIA MARKETINGSocial media marketing focuses on building brand awareness and increasing conversions. A social media marketing campaign can feature one or several social media platforms, depending on the target audience and their platform preferences. A few of the most popular platforms for this Internet marketing strategy include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. In addition to marketing the company on social media, this strategy often focuses on advertising too. The core goal of social media marketing is to increase brand awareness and conversions, as well as build and maintain your company’s reputation.
VIDEO MARKETINGWith the use of video marketing, the company increases its reach, grows its revenue, and expands its customer base. This method focuses on creating informational and valuable videos for its target audience. A few types of videos for video marketing are such as Instructional, announcement, behind-the-scenes, events, and more. you’re working to build brand awareness among your target audience irrespective of your video content. This brand awareness leads to the conversion of potential customers. Video marketing focuses on improving brand awareness, and conversion rates, and generating company revenue through displaying ads of other business associates.
COMPREHENSIVE DIGITAL MARKETING TOOLS
