Email Marketing

Email marketing is a type of digital marketing that involves sending emails to promote products or services, communicate with customers, or build brand awarenesEmail marketing is essential for businesses to promote, build relationships, and drive customer action. This blog demystifies four types of email marketing: transactional, promotional, newsletters, and retention, each serving a unique purpose.

Promotion

Sending emails to inform subscribers about new products, discounts, and other services

Education

Sending emails to inform subscribers about a business's value or benefits Relationship building: Sending emails to enhance a merchant's relationship with current or previous customers