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Content Marketing

Content Marketing
NovemcontrolsContent Marketing

Content Marketing

Content marketing is a marketing strategy that involves creating and sharing content to attract, engage, and retain an audience. The goal is to increase brand awareness, sales, engagement, and loyalty. Content marketing can include: blog posts, videos, ebooks, technical and solution briefs, podcasts, infographics, and graphics. Content marketing can be shared on many channels, including: social media, blogs, websites, apps, press releases, and print publications. Content marketing is important for search engine optimization (SEO) because it helps you rank higher in online search results. It can also help establish your expertise and credibility in your niche.

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Blog

IKEA has a helpful blog about home design that not only features its products but also delivers value to shoppers looking for home decor ideas.

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Video

Video is the next big thing for content marketing. Whether it’s on your website or on a platform like TikTok or YouTube, video allows brands to communicate complex ideas and feelings with their audience in just a few seconds.

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Video examples

Fast-casual brand Chipotle went viral for its video “A Future Begins,” which promoted its support for farmers. Red Bull is also famous for the death-defying feats on its YouTube channel.

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Podcasts

Podcast content marketing allows businesses to reach out to niche audiences through the power of audio-first content. Businesses can create a podcast of their own or star as guests on other podcasts in their industry to connect with more potential customers.